tag:blogger.com,1999:blog-5030936637291270507.post2656858872848651805..comments2024-03-11T07:12:30.866+00:00Comments on ChangeFundraising.com - A Blog by Simon Scriver: Bad Statistics Are Dangerous For CharitiesUnknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5030936637291270507.post-7942459226395999632013-08-28T20:18:49.370+01:002013-08-28T20:18:49.370+01:00Thanks for the comment Claire - I'm glad the b...Thanks for the comment Claire - I'm glad the blog was of use!Anonymoushttps://www.blogger.com/profile/09275357983642270433noreply@blogger.comtag:blogger.com,1999:blog-5030936637291270507.post-17307986898630042482013-08-28T20:06:33.019+01:002013-08-28T20:06:33.019+01:00We were looking all over for the original Google n...We were looking all over for the original Google numbers after sharing the stat - thanks so much for tracking them down! It all makes sense now.Anonymoushttps://www.blogger.com/profile/02538738134983692080noreply@blogger.comtag:blogger.com,1999:blog-5030936637291270507.post-1453178954604290532013-08-28T18:20:59.135+01:002013-08-28T18:20:59.135+01:00Thanks Denisa. So true! What are people searching ...Thanks Denisa. So true! What are people searching for? More often than not they're searching for the charity because they've seen it off-line.Anonymoushttps://www.blogger.com/profile/09275357983642270433noreply@blogger.comtag:blogger.com,1999:blog-5030936637291270507.post-1122331441974260662013-08-28T17:49:18.933+01:002013-08-28T17:49:18.933+01:00This is so weak it's insulting that they think...This is so weak it's insulting that they think we will accept it without question.<br /><br />The Google summary is incedibly vague. It appears there was a good bit of data collected but what is being included in the summary is parsed to drive an agenda.<br /><br />- “Process begins with ‘search’. 75% of all contribution-related research begins online.”<br /><br />This gives absolutely no indication of what triggered the search. The “Process” begins well before the donor googles a particular charity or issue. Donor's searchs are triggered by a number of channels, TV, Radio, Direct Mail, friends, News stories. <br /><br />I'm willing to bet that Google has the exact data on how many of these searches were driven by digital content or digital marketing. I suspect the number is so low that it will not be made public.<br /><br />I’m sure there is some useful information in this research but we’re only being shown what suits Google’s agenda. The conflagration of quantitative (actual online tracking) and qualitative (survey of researchers) is a red flag. When quantitative and qualitative research are mixed together with no clear delineation you know you are being spoon fed B.S.<br /><br />There are actually so many holes in this research it could keep us blogging for days.<br /><br />Weak, very weak<br /><br />Denisa <br />@DenisaCasementAnonymousnoreply@blogger.com